About Us

Introduction

FCX is on a mission to become Australia's leading brand in pickleball equipment and apparel, distinguished by our dedication to inclusivity, affordability, and exceptional design. We understand the diverse needs of Australian families and are committed to providing high-quality, budget-friendly options that make the sport accessible to everyone. Our designs are meticulously crafted to cater to all players, including the vibrant community of athletes over 50 and our friends in the Islamic community, ensuring that everyone can find comfort, style, and representation in our range.

We are not just creating sports equipment and apparel; we are crafting experiences that celebrate Australia's diverse spirit and passion for pickleball. Our goal is to ensure that every player, regardless of age, background, or budget, has access to the best gear that not only enhances their game but also resonates with their personal values and style preferences. By focusing on innovative designs that meet the unique needs of our customers, FCX pledges to lead with inclusivity, integrity, and a deep respect for all communities we serve.

As we move forward, we are determined to stay at the forefront of design and inclusivity, continually updating our offerings to ensure they represent the evolving needs and values of our customers. FCX is more than a brand; it's a community where every Australian family, every athlete, and every member can feel valued and included. Together, we will make pickleball not just a sport but a symbol of unity and inclusiveness across Australia.

At FCX, our commitment to sustainability, diversity and inclusion is integral to who we are and how we operate. We believe that our responsibilities extend beyond our immediate business objectives to encompass a broader commitment to making a positive impact on the world. This pledge report outlines our commitments, actions, and progress in 2024.

Our Pledge

We are dedicated to:

• Sustainability: Minimizing our environmental footprint through efficient use of resources, reducing waste, and adopting sustainable practices across our operations.
• Diversity and Inclusion: Building a diverse and inclusive workforce where everyone feels valued, respected, and empowered to contribute their best.
• Community Engagement: Actively engaging with and supporting our local and global communities through volunteerism, partnerships, and philanthropy.
• Ethical Governance: Conducting our business with the highest ethical standards, transparency, and accountability.

Implementing These Values:

• Customer-Centric Product Development: Involve customer feedback in your design process. Use social media and customer surveys to understand what your audience loves and incorporate these insights into your collections.
• Innovative Marketing Strategies: Use storytelling and digital marketing to connect with your audience on an emotional level. Showcase how your brand and products add value to their lives beyond just fashion.
• Sustainable Practices: Adopt sustainable and ethical practices that not only appeal to the environmentally conscious consumer but also set a new standard in the fashion industry for responsibility and care.
• Employee Empowerment: Cultivate a work environment where your team feels valued and inspired. Encourage innovation, recognize achievements, and support professional growth to ensure that everyone strives for excellence.
• Community Engagement: Engage with your community through events, collaborations, and initiatives that reflect your brand’s values and commitment to excellence. This not only enhances your brand's image but also fosters a loyal customer base.

By adapting these core values to the unique demands and opportunities of the fashion industry, you can build a brand that stands out for its commitment to customer satisfaction, results-oriented approach, and unwavering pursuit of excellence.

Conclusion

Our pledge is more than just words; it's a reflection of our values and commitment to a better future. We thank our employees, partners, and customers for their support and dedication as we work together towards these important goals.